Some sure, but many of them admitted they don't care about any other sport. The sad thing is, for a mid-major conference like the Sun Belt, basketball can bring in more revenue. If the Sun Belt were to get multiple teams in or find a team that can win a game or two, the revenue distributed to the conference would be more than any for the bowl appearances. In fact, the teams that don't go to a bowl actually get more money than the teams that do, since the payout to the conference is the same.
The women's basketball tournament is taking in more and more revenue as more of the tourney becomes televised. Same with softball and baseball. These will all bring in money if the SBC does well.
It isn't about favoritism, but financials. At our level, the G5, football just doesn't bring in the conference profits like the other sports can. If they can break into the big bowls like Northern Illinois did, then that would change, but since there has never been a team in the top 25 from the SBC, it will be a long road to climb.